Independent · Owned by the people doing the work

We run your entire marketing function

Strategy, brand, public relations, executive presence, speaking and media — one senior team, accountable for the business outcome. When your in-house team can carry it, we hand it back.

Book a strategy call See the numbers
$0B
Enterprise value created at the moments clients were measured on
$0T
Assets under management in the room at Forbes Iconoclast
0
Citations across ChatGPT, Copilot, Perplexity and Gemini in 21 days

Where our clients’ stories land, and where their executives speak

The shape of the firm

Built for the middle that has no good option.

Most firms sell you a campaign and hand it back. We take the whole function and run it as one accountable team until the milestone arrives.

Built for the middle that has no good option

Companies at roughly $500M–$1B, or high-growth firms investing $3M+ a year. A fractional CMO is too small here. A holding-company agency is too big and too slow.

Independent, owned by the people doing the work

No holdco math, no media rebates, no account-team layering. The person in the pitch is the person on the account.

Deliberately few clients

We limit the roster so senior people stay in the day-to-day rather than appearing at quarterly reviews.

We scope down when the function is working

When the in-house team can carry it, we hand it over. That is the intended ending, not a failure.

We say no to work that does not ladder to enterprise value

Including revenue we could comfortably take.

Who we work with

Marketing leaders personally on the hook for a number.

They usually have been sold a playbook before. They need the right answer, not the convenient one, and they need it before the window closes.

The company

A defined milestone marketing is being measured against in the next eighteen to thirty-six months. Roughly $500M–$1B in revenue, or $3M+ a year in marketing investment. A function that needs to be built or rebuilt, not topped up.

The decision-maker

CMOs and senior marketing leaders personally accountable for a business outcome — or, where there is no CMO, the C-suite owner of the commercial function.

Watching over their shoulder

CEOs, CFOs, boards and PE sponsors, assessing what marketing contributes to enterprise value.

What we run

Five services. One team. One contract.

Each earns its keep alone. An integrated engagement prices below the sum of its parts, because the services share a messaging house, a milestone calendar and an account team. Five doors, one room.

01

Social media management

Channel rebuild, four content pillars, weekly publishing, and paid behind what earns it.

4MMMonthly impressions for a NASDAQ-listed biotech
02

Public relations

Messaging house first, then a working newsroom. Trade and investor press as one story engine.

27Publications RFP’d and scored for one client
03

Executive presence

Territories your executive can own, a real publishing cadence, ghost-drafted bylines — and correcting what the answer engines say about them.

364AI citations in a three-week window
04

Speaking engagements

Stage identification, abstracts, run-of-show, and one signature keynote refined by repetition.

$20TAUM in the room at Forbes Iconoclast
05

Brand media management

Brand assets, data visualisation, regulatory-cleared content, and media planning and buying with the discipline behind it.

0.60%CTR against a 0.07% industry average

What sits underneath

Yes, we buy the media. And we measure it.

The five services are what you buy. This is what we staff and run inside them — including the media engine and the data layer, in-house.

01 Social

Organic channel management and content pillars · short-form and long-form video · YouTube build · creator collaborations and UGC programs · community development and moderation · social listening and audience insight · paid social and influencer · email, SMS and retention loops.

02 Public relations

Messaging house · newsroom, media kit and publications hub · trade and investor press · congress newsrooms and spokespeople · media training · rapid response · awards programs · editorial calendars and content partnerships.

03 Executive presence

Territory definition · ghost-drafted bylines and essays · executive publishing cadence · spokesperson bench · organic and paid search · AI answer-engine visibility · technical SEO and schema · correcting third-party profiles.

04 Speaking engagements

Stage identification · abstracts and applications · briefings and run-of-show · signature keynote development · podcast programs · on-site handling · content capture and repurposing.

05 Brand media management

Brand and messaging assets · data-visualisation design system · video, photography and B-roll · regulatory-cleared content · consumer research and audience strategy · creative design and production.

The media engine

Programmatic and CTV · traditional TV, radio, print and out-of-home including transit, airport and POS · organic and paid search · audio and endemic · CRO, landing-page and creative optimisation · ad ops, trafficking, pacing, QA and UTM discipline.

The data layer

Media mix modeling · incrementality and investment planning · attribution and sales lift · SKU-level and market-basket analysis · buying frequency · marketing benchmarking and consistent evaluation.

No holdco math, no media rebates. Planning, buying, ad ops and measurement sit in the same team as the strategy, which is why the recommendation can be honest.

Program proof

One number from each, with its context.

An unattributed statistic reads as decoration. Every figure here belongs to a named program.

Social4MM

Monthly impressions from the LinkedIn and X programs run behind the organic channel for a NASDAQ-listed, clinical-stage biotech.

Public relations27

Financial and investing publications formally RFP’d and scored on their ability to tell the client’s story.Bloomberg · Reuters · NBCUniversal · The Economist

Executive presence364

Citations of the client’s domain in a single three-week window — measured first, then grown.ChatGPT · Copilot · Perplexity · Gemini

Speaking$20T

Assets under management in the room at Forbes Iconoclast: 661 attendees, 54% C-suite or founder. Eighteen months, one CEO.Forbes Iconoclast · Forbes Healthcare Summit · Davos · FT US Pharma & Biotech Summit, which invited him back unprompted

Brand media0.60%

Click-through rate on our own programmatic flight against a 0.07% industry average, and 60,000 visits into the client ecosystem.Bloomberg microdoc at 6.97MM impressions and 89% completion against a 70% benchmark · WSJ brand studio at 200% of the page-view goal with 3.5x the promotional CTR benchmark

Enterprise value

Every number here has a client’s name on it.

Over $2B in attributable enterprise value created at the moments our clients were measured on.

GeminiFinance · Crypto

Built the brand and full-funnel channel infrastructure from nothing, then operated the performance marketing function through to a public listing.

$2BEnterprise value
600KNew customers in 12 months
20xMedia scaled, still profitable

UnicyciveBio-tech

A near-zero visibility baseline, a regulatory decision coming, and an investor audience that had never heard the CEO speak.

$160MMarket cap
364AI citations
18Months

Growth EnergyEnergy

A national fuel program that had to be measured in gallons sold, not impressions served.

$57MIncremental sales
15MExtra gallons
1.5%National lift

Range — the work that built the method

AmLactinCPG · brand, performance media, product

A loved but unknown lotion, undifferentiated in a $1B category and speaking to the wrong audience. Repositioned from lotion to skin therapy and pivoted to Gen Z, with a social reboot, new packaging and product development.

213%Sales, year on year
180%UGC, month on month
34%Repeat purchase
48%Lower acquisition cost

In their words

Named, senior, specific.

Two clients on the record. Both ran the engagement with the partners who pitched it.

When we first started with Cullen + Rose, we had virtually no marketing. Through their incredible service and focus on our business, they helped us scale to an eight-figure acquisition budget while maintaining profitability. They are a pleasure to work with and treated our business as their own — they are my go-to growth partner.
Bill WilsonVP, Growth and Marketing — Gemini, Cogni, OKX
Cullen + Rose is a best in class team — they embraced our complex business challenge and delivered a well-calibrated strategic approach and marketing solution that unified our data through a high-impact go-to-market growth platform.
Emily SkorCEO — Growth Energy

Selected clients

Who we have run the function for.

Across bio-tech, finance, energy, construction and CPG — and the consumer brands where our heritage is deepest.

Gemini
Unicycive
Growth Energy
AmLactin
Accenture
Aveeno
Baltimore Ravens
Campbell's
CHPA
Clean & Clear
Goldfish
Mars
Neutrogena
Oravance
Royal Canin
Sleep Tight
Swanson

Marked engagements have named figures on this page. Several others are under NDA and are not listed.

Where we work

Hired for the deadline, not the industry.

The sector mix is evidence that the method travels — not five separate businesses stapled together.

Bio-tech

Clinical evidence turned into commercial gravity — trade and investor press, congress moments, executive authority through a regulatory or data catalyst.

Finance

Institutional credibility and investor-grade storytelling, from performance programs through to listing and capital-raise moments. Additional heritage in crypto.

Energy

National-scale demand programs measured in sales volume, not impressions.

Construction

Building a marketing function where one has never properly existed, in an industry that rewards substance over polish.

CPG

Where our heritage is deepest — brand, performance media and channel innovation under real retail pressure.

We do not work in automotive, real estate or hard pharma. What a heart-failure device company, a national fuel trade body and a construction group have in common is a complex or regulated story, a long buying cycle, and a milestone the business is being judged against. The method travels; it does not travel everywhere.

How an engagement runs

Start with the truth. End with something that compounds.

Four phases, ten weeks to first market. No acronym, no proprietary method — the sequence is the point.

01

Find the truth

Insights, cultural tension, the emotional territory, and the thing the brand is actually up against.

Sharpened positioning and a core narrative.
02

Build the architecture

Ecosystem and channel strategy, the content guide, creator briefs, campaign structure and the media plan.

Friction taken out of the conversion path.
03

Put it in market

Creative concepting, campaign execution, creator and partner kits, asset and media testing.

Earned reach and share of voice.
04

Make it compound

Community activation, retention and loyalty loops, sentiment and resonance tracking, reporting.

Lifetime value extended with something of real value.

Fit

Probably not the right firm if…

Turning away the wrong engagement early is the most useful thing we can do for both of us.

The partners

You will be working with us.

Supported by a small bench of specialists in media, design, production and analytics — brought in by name, not by grade.

Stephanie Spero

Stephanie Spero

Managing Partner, Client

Razorfish · DDB · True Action

Leads the client relationship and the communications services: public relations, executive presence and speaking. Usually the first person you talk to, and the one who tells you what we would not do.

stephanie@cullenandrose.com
Matt Wexler

Matt Wexler

Managing Partner, Strategy + Media

Goldman Sachs · DDB · Y&R VML

Leads strategy, brand media and the data underneath the program — planning, buying and the measurement that lets a board see what marketing contributed.

matt@cullenandrose.com

The position

For companies with a milestone coming that marketing will be judged against, Cullen + Rose is the independent firm that runs the marketing function — brand, public relations, executive presence, speaking and media as one accountable team — because the people who pitch you are the people who do the work, and we only win when the business does.

Ready to make the numbers move?

One call, no pitch deck. Bring the deadline you are being measured against and the part that is currently keeping you up. If we are not the right firm, we will say so and point you somewhere better.

Book a strategy call matt@cullenandrose.com